/ Multidisciplinary Creative/Marketing

I’m Sonia Delano McSweeney, an accomplished  marketing manager and creative director

An Innovative Marketing Leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.0

Owner

Moon View Media LLC | Westchester, NY

Retaining clients in a variety of industries, including a NY State school, acting studio, film company, spa and an e-commerce jewelry store and chef supply store.

  • Design and development of websites
  • Online marketing campaigns
  • All Social media postings
  • Teaching clients to make updates and posts
  • Optimizing sites for SEO

Marketing Manager & SEO Specialist @ H. Arnold Wood Turning

Designed and migrated two new WordPress websites. Responsible for all marketing efforts, both digital and print. This company retains clients by about 80% with online leads, organic and online ads. Following the recent site migrations, we’ve been tracking performance weekly which has shown a steady incline in online exposure and conversions

  • Lead generation through various online avenues
  • Working closely with President, CFO and sales team to devise the best campaigns for their goals
  • Writing all copy for both B2B and B2C aspects of company products
  • Outreach for guest blogging and related directories
  • Creating a presence on sites like HOUZZ and Google My Business with regular updates
  • Responsible of all social media outlets with regular posts
  • Interfacing with prospective clients, using research to help form targeted campaigns
  • Handling a $4000 monthly budget for Adwords, regularly updating bids and ads
  • Results-oriented optimization of websites for SEO

Web Marketing Specialist & Websmaster @ MAC Group US

This advertising agency worked with a varied list of brand photography equipment

  • Organizing and attending trade shows
  • Extensive us of budding social media channels
  • Tracking market trends
  • SEO implementation and analytics

Senior Coordinator of Interactive Media @ Texaco

Marketing involved working with small business units within the Texaco umbrella, such as Diversity, Philanthropy and NASCAR. I was told by the VP of Marketing that my greatest skill is taking a vast amount of information and making it concise for others. Texaco relocated to California in 2005

  • Taught branding and staff worldwide offices
  • Worked with agency for technical website development
  • Worked on company intranet
  • Development of websites with agency

Google Adwords Certified 

Google Marketing Certified

My skills 

Adobe Photoshop0%

Marketing0%

WordPress0%

Education

BS in Advertising

Focus in copywriting and graphic design

Syracuse University the Newhouse School

Golden Key National Honor Society

Dean’s List

My Portfolio

Contact info